HOW TO WIN FRIENDS AND INFLUENCE PEOPLE

DALE CARNEGIE
HOW TO WIN FRIENDS AND INFLUENCE PEOPLE

SIGNAL

Páginas: 264
Altura: 21.0 cm.
Ancho: 14.0 cm.
Lomo: 1.4 cm.
Peso: 0.35 kgs.
ISBN: 9786316724045

(1888-1955) BORN AS DALE BRECKENRIDGE, HE WAS AN AMERICAN BUSINESSMAN AND WRITER OF BOOKS ON HOW TO DEVELOP INTERPERSONAL SKILLS AND EFFECTIVE COMMUNICATION. CARNEGIE WAS AN ADVOCATE OF WHAT IS NOW KNOWN AS ASSUMPTION RESPONSIBILITIES, ALTHOUGH THIS ONLY APPEARS OCCASIONALLY IN HIS WRITINGS. ONE OF THE MAIN IDEAS IN HIS BOOKS IS THAT IT IS POSSIBLE TO CHANGE THE BEHAVIOR OF OTHERS IF WE CONTROL OUR ATTITUDE TOWARDS THEM. DALE CHANGED THE SPELLING OF HIS MATERNAL SURNAME FROM CARNEGEY TO CARNEGIE AT A TIME WHEN BUSINESSMAN ANDREW CARNEGIE WAS WIDELY RESPECTED AND DISTINGUISHED IN A SUCCESSFUL MARKETING MOVE.